The Strategic Marketing Program aims to:

1- Learn how to analyze the market and understand customer needs and expectations, and develop appropriate marketing strategies to attract and retain customers.

2- Build and develop a strong brand and use digital marketing tools to communicate effectively with the target audience.

3- Develop and manage products and services that meet customer needs and align with specified marketing strategies.

4- Analyze market competition and develop marketing strategies that differentiate the organization from its competitors.

5- Measure the performance of marketing campaigns, evaluate results, and develop strategies to achieve continuous success and improve marketing performance.

6- Define the value you offer (what makes you better than the competitors?) and describe your products and services clearly.

7- Determine budgets, allocate resources, and improve product quality.

8- Learn how to use data, assumptions, and recommend products and services that your organization should offer in current and potential markets.

9- Prioritize current and potential audiences, segment them, and rank them based on business objectives.

10- Set marketing goals for revenue, profits, sales volume, market share, and brand reputation.

11- Define the four elements of the marketing mix (4Ps) – Product, Price, Place, Promotion.

12- Choose the best evaluation mechanisms to demonstrate that marketing activities are achieving business objectives.

13- Understand and implement various marketing warfare strategies (offensive, defensive, maneuver).

The Strategic Marketing Program includes a set of core modules that cover all aspects of strategic marketing. Here are the key modules covered in the program:

1- Introduction to Strategic Marketing

  - Definition and importance of strategic marketing.

  - Differences between traditional marketing and strategic marketing.

  - Objectives of strategic marketing.

2- Market Analysis

  - How to analyze the market and understand customer needs and expectations.

  - Tools and methods for market analysis.

  - Developing appropriate marketing strategies to attract and retain customers.

3- Brand Building and Development

  - Importance of a strong brand in marketing.

  - Strategies for brand building.

  - Using digital marketing tools to communicate with the target audience.

4- Product and Service Development

  - Developing products and services based on customer needs.

  - Integrated marketing strategies to promote products.

  - Continuous innovation and development in products and services.

5- Market Differentiation and Competition

  - Analyzing market competition.

  - Developing strategies to differentiate the organization from its competitors.

  - Achieving sustainable competitive advantage.

6- Measuring and Evaluating Marketing Performance

  - Measuring the performance of marketing campaigns.

  - Tools and methods for evaluating results.

  - Improving marketing performance based on results.

7- Budget and Resource Management

  - Determining marketing budgets.

  - Allocating resources effectively.

  - Improving product and service quality.

8- Using Data in Marketing

  - How to use data in making marketing decisions.

  - Analyzing data to understand market trends.

  - Applying data to develop various marketing strategies.

9- Pricing and Distribution Strategies

  - Appropriate pricing strategies.

  - Developing effective distribution channels.

  - Balancing supply and demand.

10- Communication and Promotion

  - Effective communication strategies with the target audience.

  - Developing successful promotional campaigns.

  - Using media and social communication.

11- Measuring Marketing ROI

  - Setting marketing goals for revenue and profits.

  - Measuring marketing return on investment (ROI).

  - Improving marketing strategies based on financial analysis.

Covering these modules ensures that program participants are equipped to handle various aspects of strategic marketing effectively and efficiently, in line with the changing demands of the job market.

The Strategic Marketing Program aims to:

1- Learn how to analyze the market and understand customer needs and expectations, and develop appropriate marketing strategies to attract and retain customers.

2- Build and develop a strong brand and use digital marketing tools to communicate effectively with the target audience.

3- Develop and manage products and services that meet customer needs and align with specified marketing strategies.

4- Analyze market competition and develop marketing strategies that differentiate the organization from its competitors.

5- Measure the performance of marketing campaigns, evaluate results, and develop strategies to achieve continuous success and improve marketing performance.

6- Define the value you offer (what makes you better than the competitors?) and describe your products and services clearly.

7- Determine budgets, allocate resources, and improve product quality.

8- Learn how to use data, assumptions, and recommend products and services that your organization should offer in current and potential markets.

9- Prioritize current and potential audiences, segment them, and rank them based on business objectives.

10- Set marketing goals for revenue, profits, sales volume, market share, and brand reputation.

11- Define the four elements of the marketing mix (4Ps) – Product, Price, Place, Promotion.

12- Choose the best evaluation mechanisms to demonstrate that marketing activities are achieving business objectives.

13- Understand and implement various marketing warfare strategies (offensive, defensive, maneuver).